Retail therapy

A recent study reveals we’re less likely to help each other when near a designer shop


Retail therapy

Researchers simulated tripping over, dropping a bag and asking for help with a disabled friend at various retail spots.

People were 52 per cent less likely to help if they’d just left a luxury shop, or if the shops were near.

This may be linked to our competitive instincts, spurred on by the lavish brands.

Counteract the effect with this vegan-friendly bag from Fiorelli and combine luxury with ethical values.

Research: Lamya l et al, ‘wrong place to get help’: a field experiment on luxury stores and helping behaviour’, social influence, 2016.

Photograph: iStock

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