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There is a military saying that I think applies to owning a business – if you can’t take a joke, don’t sign up. 2020 has at times felt like hustling to survive rather than strategic implementation of a business plan, but we can squeeze more value out of this year by reviewing it through this lens

There is a military saying that I think applies to owning your own business – ‘if you can’t take a joke, don’t sign up’.  Owning your own business is challenging.  Life is full of unexpected events and facing adversity is a fact of life and business.  We know this now.  And as small business owners, boy have we faced adversity this year. 

It has at times felt like just hustling to do whatever we have to do to survive this year rather than a strategic implementation of a business plan, but we can squeeze more value out of this year by reviewing it through the lens of strengths awareness.
When we face adversity and trauma, often strengths surface that perhaps we didn’t know we had or were underutilised.  Acute awareness of our own strengths, and those of our business, is a game-changing superpower.  It adds to our armoury of resources, skills and experiences that help drive our confidence and tool us up for future challenges. 

Remember, confidence is just a belief that you can rely on yourself, so don’t miss this opportunity to bolster your self- and business-belief.  Take a moment this December to reflect on the gifts Covid19 gave your business this year:

  • Which of my known strengths helped me pivot the business this year?

  • What strengths surfaced that I didn’t know I had?

  • Where else can I use these strengths next year?

  • What have your customers appreciated about your business/product this year? How could you build on this next year?

  • What have you learned you and your business can do that you previously thought you couldn’t?

  • What opportunities does this open up for your business?

  • What advice do you have for your future self the next time something threatens your business?

Tracy James is a Life & Career Coach and Team & Leadership coach based in Berkshire.  In her private ‘Aimed and Changerous™’ coaching practice she specialises in helping people gain control of their thinking to help them move towards more contented lives and careers. 

For daily self-coaching tips check out her Insta stories @brightyellowcoaching subscribe to her newsletter at, or book a free discovery session to explore how career coaching could support you.

Tracy James – PCC

Tracy James – PCC

Life and Team & Leadership Coach

Life and work can feel fast paced and full of expectations, challenges and stuff and things to fill our time with – not all of them in line with who we want to be and how we want to feel. Often our mindset can be the biggest blocker to creating the changes that move us closer to that - whether that be confidence, understanding your preferences or purpose, knowing your values and what’s truly important to you, self-awareness or ability to stretch outside of a well-worn in comfort zone. My purpose as a Team & Leadership and Life & Career coach is support you in achieving the self-awareness and empathy required to know your purpose and what feels right for you. To support you in overcoming blockers – whether internal or external. To help you understand and mobilise your unique strengths and superpowers whilst mitigating your development areas, and to help you formulate and implement informed, realistic and viable action plans. In other words, help you get clarity, find purpose, smash blockers and move forward in your life and your career. I am an accredited to PCC level with the ICF, trained with Barefoot Coaching and studied Business and Personal Coaching with the University of Chester. I pull on an eclectic mix of techniques from systemic and leadership methodologies, to values and strengths tools that I tailor in personalised programmes for each of my clients. I work particularly effectively with those seeking to move forward from emotional drains such as anxiety, lack of confidence or loss and towards a more purposeful life and career and in supporting leaders to lead with authenticity, influence and confident impact. I offer a free 30-minute discovery session to help you find out more about the process and how we might work together. From here you will take away a personalised programme proposal to review to help you decide on the best way forward for you. If you would like to explore this further please book your free discovery session here If you would like to know what my clients say, check out my testimonials here