Don’t be tricked by the ‘confidence con’
Yeung says that ‘many standout people don’t have bucket loads of confidence’. They have just mastered the art of appearing self-assured. When you stand in front of people, remember that the ‘illusion of transparency’ means you’ll think they can see signs of nervousness – but they can’t.
Weave magic with words
Whether meeting friends in a pub or giving a presentation, tell inspirational stories. Yeung says think ‘SOAR’ – situation, obstacles, actions, result. For example, your car broke down in a foreign country, you couldn’t speak the language so you acted out the problem to a passer-by and they helped you.
Use body language to get noticed
Yeung says ‘overwhelming evidence’ indicates that non-verbal cues can make a difference to your charisma and impact. Evidence shows that a lower-pitched voice is more leader-like, and gestures can improve persuasiveness.
Rob Yeung is the author of How To Stand Out (John Wiley and Sons, £10.99).