Why you’ll buy wisely if you shop in stilettos

A new study that examines the relationship between physical sensations and decision-making tells us the answer


Why you'll buy wisely if you shop in stilettos

If you want to ensure you won’t overspend when buying your next sofa or TV, throw on a pair of your most beautiful heels while shopping. Yes, really.

Previous studies have looked at the role of warmth, weight and hunger on decision-making but research from Brigham Young University in Utah has shown that the physical act of balancing could help us weigh up purchase decisions and go for a more sensible mid-range, mid-price product.

Plus, you’ll look great while you’re doing it.

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